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WORKSHOP:
How to Define a Value Creation Strategy in the Digital Age


AUGUST 6 · 1:00 PM (EDT) · Duration: 3 hours · Virtual

The need for organizational agility, and accelerating the implementation of digital solutions because of COVID, in many cases is resulting in tactical, short-term-focused initiatives. Most tactical initiatives help organizations improve operational effectiveness and reduce waste and expenses. Still, leaders and their teams need to know how to enable customer-related strategic goals, such as creating capabilities for retaining and increasing customers for top-line revenue growth. This workshop, with excerpts from the EVC Framework, will teach you the critical elements for developing a winning strategy— one that will help you define the steps for implementing agile capabilities with advanced digital solutions to enable your enterprise-level strategic goals.

Learning Outcomes


  • This workshop will teach you the critical elements for developing a winning strategy— one that will help you define the steps for implementing agile capabilities with advanced digital solutions to enable your enterprise strategic goals.
  • Participants will learn how to achieve Strategic Agility and how to define a strategy with agile assets and digital solutions to increase the likelihood of reaching the enterprise's strategic goals and economic outcomes.
  • You will learn how to identify and select a strategy —for a solution, project, or portfolio—that can help you achieve excellence in your enterprise customer journey to increase revenue, while at the same time create operational excellence to improve your enterprise financial health.
  • Participants will also learn how economic benefits and customer outcomes can be realized at operational levels of the organization, such as the DevOps pipeline.
Ruben Melendez
The trainer: Ruben Melendez
CEO at Glomark-Governan · Founder of VALTICS · Strategic Advisor at Global Lynx Inc. Ruben is the creator of the EVC framework and has assisted C-level leaders in multiple industries with their strategic plans, to prioritize and economically quantify the value of digital investments.